To be a significant contributor to the global clean energy mission by providing high-quality performance-enhancing materials and operating in a socially responsible manner.


  • To maintain a global reputation and sustainably grow the core business of heavy minerals and rare earths by expanding our mining, mineral processing, and rare earth refining asset base domestically and globally.
  • To adopt best-in-class sustainable and technologically advanced business processes and practices across the value chain.
  • To foster long-term and credible relationships with our customers by pursuing a customer-first focus.
  • To cultivate a conducive environment for continuous improvement, growth, and empowerment of current and prospective employees.
  • To abide by and promote the highest standards of ethics, governance, and integrity in executing responsibilities and managing relationships.

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